Agriturismo Noiari is a countryside farmhouse outside Portogruaro, Veneto, offering catering and accommodation.

In 2018, Noiari began producing its first craft beers in collaboration with the Italian brewery Birdò and needed a label that reflected the owners’ pride in the farmhouse’s location. A key symbol of the town is the ancient Pozzetto del Pilacorte (Well of the Cranes), located in Portogruaro’s town square. Inspired by an ancient relief depicting the well with two cranes on either side, the label illustration pays homage to the region’s heritage.