Category
UI design, Illustration
Client
Tetra Pak
Agency
Appetite Creative
Year
2019
The interactive mobile quiz for Tetra Pak is an entertaining way to learn about sustainability. The goal of the quiz is to test the user’s knowledge about recycling and Tetra Pak’s environmental impact.
The quiz looks like it was made out of recycled material, just as the company does with their own products. The interactive app has two levels — an easier one which is kid-friendly and a trickier one for adults. Each round consists of five questions and each correct answer makes a tree grow. If all of the questions were answered correctly, the forest would grow and the number of trees grown, in total, would represent the user’s score.
Start Screen
Players can choose to play the quiz or learn more about the environment.
Level Selection
A selection is made between two difficulty levels: easy or advanced.
Question Screen
Participants select one of three possible answers.
Correct Answer
Answer Explanation
Easy level
Answer Explanation
Advanced level
Incorrect Answer
Incorrect Answer Explanation
Easy level
Incorrect Answer Explanation
Advanced level
Result Progress Screen
A correct answer makes the tree grow.
Result Progress Screen
The tree continues to grow with each correct answer.
Final Result Screen
Players can see the total number of trees grown.