The cornerstone of Cape Svencelė’s visual identity lies in its surroundings: water, wind, and sun, as well as kite surfing itself, all of which are reflected in the logotype. The unique settlement of Svencelė, with its vibrant kite surfing and sailing community, modular shipping container architecture, and the surrounding peaceful yet wild nature, calls for a friendly and approachable visual style infused with boldness and funkiness.